An online job posting is much more than just a platform to broadcast your open positions. It’s also a sales opportunity.
Think of your job opportunity as the product, and the candidate as your customer—why should they purchase your product?
Position titles, company descriptions and word choice can all affect a candidate’s perception of your company and ultimately their decision to apply. Don’t let top performers slip through your fingers by missing the mark in your job postings!
The Art of Writing Effective Job Postings from Recruiting.com
Below is a quick summary of critical components that go into an effective job posting. Click the linked titles if you're interested in learning more information about each component.
A position title is the first thing your prospective candidates will see when they are searching for jobs. Catch their attention by strategically naming your positions in a way that attracts the right candidates to the opportunity.
This section is essentially a snapshot of what the job entails. Craft job descriptions that will help candidates better determine whether or not they are a good fit for the position.
When you have the option to explain why candidates should work for you, it's critical to effectively communicate your company dynamic and employee value proposition.
Because the majority of job seekers begin their searches on sites like Google, Bing and Yahoo, understanding how to optimize your ads for better search-ability is a vital step in writing effective job postings.
Having the skills to create a compelling job ad is essential for targeting and engaging the right audience. Once you attain these skills and use them effectively, you can drive more qualified candidates to your open positions. As a result, you will fill your positions more quickly and successfully.
Now that you've improved your job postings, check out 6 Ways to Craft Better Employment Content.