Due to Google’s Mobilegeddon update, your career site’s mobile performance now affects how it ranks in Google search results. And with 55 percent of today’s job seekers using their mobile devices to search for jobs, ranking higher up in Google is essential for reaching more candidates.
A common misperception is that as talent-acquisition professionals, Google searchability is not a high priority. This couldn’t be further from the truth. The 2015 Talent Board Research Report reveals that 76 percent of candidates use multiple channels–including search engines–to research jobs and employers before applying to positions. A Glassdoor study also found that 9 in 10 job seekers are conducting this job research on mobile devices. This means that if your career site isn't optimized for mobile devices or search engines, many job seekers won't discover your jobs.
Do this quick test to find out:
If you answered “No” to any of the above questions, there are things you can do to optimize your job site. And with mobile career site traffic increasing by 54 percent in the past year, making these updates can dramatically improve your candidate reach.
Contact us today to see how we can help.