Career Site Not Optimized For Mobile Yet? Big Problem.

Career Site Not Optimized For Mobile Yet? Big Problem.

Due to Google’s Mobilegeddon update, your career site’s mobile performance now affects how it ranks in Google search results. And with 55 percent of today’s job seekers using their mobile devices to search for jobs, ranking higher up in Google is essential for reaching more candidates.

Google's Qualifications for Mobile Usability:

  • A defined viewing area that adjusts to the device’s screen size
  • Content that flows so that users don’t have to scroll horizontally or pinch the screen to see the whole page
  • Fonts that scale for easy reading on smaller screens
  • Easy-touch elements like buttons that are well-spaced from other touch elements
  • Visual design and motion driven by mobile-friendly technology
  • No use of non-mobile friendly software such as Flash

A common misperception is that as talent-acquisition professionals, Google searchability is not a high priority. This couldn’t be further from the truth. The 2015 Talent Board Research Report reveals that 76 percent of candidates use multiple channels–including search engines–to research jobs and employers before applying to positions. A Glassdoor study also found that 9 in 10 job seekers are conducting this job research on mobile devices. This means that if your career site isn't optimized for mobile devices or search engines, many job seekers won't discover your jobs.

Not sure if your website is optimized for mobile?

Do this quick test to find out:

  • Visit your organization’s job page on a cell phone or tablet—can you view most of the site by only scrolling up and down?
  • Can you see the entire page clearly without zooming?
  • Are there clickable buttons like “Learn More” or “Apply Now,” and is it easy to click them without accidentally clicking something else?
  • Are any videos easily playable without redirects or crashing?

If you answered “No” to any of the above questions, there are things you can do to optimize your job site. And with mobile career site traffic increasing by 54 percent in the past year, making these updates can dramatically improve your candidate reach.

Contact us today to see how we can help.

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