An interesting way to understand who you are or just to describe yourself to others is to attach your personal brand to an object or image. Choose wisely, as your selection should embody exactly who y
From the board room to the cubicle, there have been very few discussions about the role marketing executives should have when it comes to social media and blogging. At its core, social media breaks down communication barriers within an organization and allows a company to talk directly to stakeholders like never before.
No longer can you have multiple faces to various audiences, but now you need one consistent identity spread across the internet and reality simultaneously. Let this be a wakeup call that we need to le
No doubt the biggest challenge we have as a personal branding community is organizations feeling that we aren’t loyal. This is especially true for the stereotypical gen-y employee. From the human resources perspective, they want to hire loyal employees because they can add more value to the organization of the duration of their stay.
More information is held by those other than ourselves. By having a digital shadow, you are able to manage, transfer and capture information faster than you would if it were written in paper form. If this information wasn’t already a preset, we would have to enter it everywhere multiple times and be frustrated doing so.
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