Let me come out and say something contentious. Blogging for dollars is not a way to fame and fortune. Starting a recruiting blog will not rake in the sales leads, generate a substantial side income from advertising, or provide you an outlet to live as a writer, scouring the internet for stories that you're paid $5 a word to publish online.
Maybe a dozen people have pulled it off so far, and your chances of doing so aren't good.
That said, the opportunity to use the knowledge and the contacts of your blogging community to improve your current job or company is still a powerful motivator to jump into the online conversation.
In my humble opinion, the greatest possibilities for success lie in the local arena. Your local area has need of the ideas and the resources uncovered by the national recruiting blogosphere. Chances are, if you've been reading the RSS feed on the right for even a month, you have a better grasp of what's coming down the pike than your friends and competitors still tied to VMS job requisitions and resumes downloaded from huge job boards.
So now's the time to take that information and begin applying it. And I want to hear about your successes and your failures. The future of recruiting lies in the ability to quickly form alliances and partnerships that enhance the number of hires/placements we generate. You want to be recognized as a local thought leader (that's why you started blogging, wasn't it?).
The answer is broadcasting our experiments with software, job boards, RSS feeds, video interviews, mini-job sites, sourcing experts, and self-selecting the best information to use in our local markets. If you write a post on something you did locally and we missed it, send me a note at jim@recruiting.com. If you want to ask questions or make suggestions, send me those ideas.
Our panel at the Kennedy Expo is on May 11th. I'd love to be able to discuss some of the real world successes of recruiting blogging with that audience.
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