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If You Give Your Clients Free Job Postings...

I liked Dave Lewfkow’s post the other on his blog called Director Of Recruiting. In this article he talks about the next wave of Job Boards and how that in his opinion, lots of job boards out there have missed the boat on giving the people what they want.

Dave says that the pay per click model may work for some of the people but not all and in fact it is counter intuitive. Dave says the real answer and the real opportunity is with the staffing and recruiting firms. He says that they should be the ones giving the free listings to their clients in the hope that somewhere down the road, staffing services may be bought.

So what does all this mean? I guess it means that If you have a database with 100,000 candidates in it, lots and lots of those people will change jobs this year and you will not get any piece of it, try to figure out a way to get in there somehow. Maybe that somehow is letting your best clients advertise their openings on your site to your candidates for free. Maybe more and more companies in your niche will come to you and say can I post my jobs on your site.

You see where I am going with this. Of course what you will find is that you now have more relationships with hiring managers at companies you didn’t have before. Hiring managers who may use you to fill positions at full fee. You may have to even come up with some other services you can provide because they will probably ask for them.

You may have heard of the book “If You Give Moose A Muffin” but have you heard of the book called “If You Give Your Clients Free Job Postings”? It doesn't really exist yet but maybe we can write it now on this sunny Friday Afternoon.

I'll start:

If you give your clients free Job Postings, they will want (fill in the blank) to go with it

Mon, 05/07/2007 - 2:42am

It is always free to post your job on any of our 38 job boards.

But we do charge, just not for posting a job. We get all our clients this way.

Regards
Chris

Tue, 05/01/2007 - 6:12am

I'm just going to add another *sigh* here for the hell of it.

Mon, 04/30/2007 - 7:09pm

Carl,
Somehow I knew you had to answer this and of course make an off hand comment.. So, what do you know, you did not let me down.

The information Posted here -- FYI - it was CUT and PASTED from THEIR website - that will be the FTC.. and Yes, they actually do sue, like the EEOC, they press charges, but yes, they allow individuals to have the full due Court process..

What a wonderful thing this American Court process, alows an individual to Prove their Case in a court of law, even when it is a Federal Agency who is filing the Law Suits.. Hmm, I guess one could choose to have a Jury Trial or just Bench, (one decided by a judge) - but none the less, the federal agencies, they can't decide your guilt in America, that is what the wonderful Court System is for..

Isn't that amazing!!!!!

I guess if you dislike the way the Agency handles their process maybe you should give them a call and suggest your alternative method.

Karen Mattonen C.A.C, C.S.P
Recruiting Standards Resources
TEL: 858-668-3111
Email: contact@recruitingstandardsresources.com
Web: www.recruitingstandardsresources.com
Recruiting Standards Resources (RSR) is your training specialist.

Mon, 04/30/2007 - 12:55pm

LOL... if it was a Federal offense, they wouldn't sue, they would arerst, jail, charge, try, and convict....

:sigh:

Restaurant Jobs | Restaurant Recruiters >> Blog | Web Services for Search Firms

Sat, 04/28/2007 - 5:07pm

guess you didn't read the ftc post just the first paragraph or was it the first line you only read? - Cut and Pasted
"The Federal Trade Commission (FTC) sues businesses that fraudulently advertise employment openings...."

Please note, that is only one page of the FTC, they do clarify more about this on other links within their website. To help clarify, it is considered Deceptive Advertising.

FYI - BBB NY string also mentions it as well..

Oh, yes, I did read your post and blog!

Karen Mattonen C.A.C, C.S.P
Recruiting Standards Resources
TEL: 858-668-3111
Email: contact@recruitingstandardsresources.com
Web: www.recruitingstandardsresources.com
Recruiting Standards Resources (RSR) is your training specialist.

Sat, 04/28/2007 - 4:46pm

Also, your "federal offense" turns out to be not for posting a fake job, but for using a 900 number to charge jobseekers...

Restaurant Jobs | Restaurant Recruiters >> Blog | Web Services for Search Firms

Sat, 04/28/2007 - 4:43pm

My guess is, Karen, that you didn't read my article.

Restaurant Jobs | Restaurant Recruiters >> Blog | Web Services for Search Firms

Sat, 04/28/2007 - 4:05pm

Carl,
you obviously don't read ERE where recruiters will actually admit in public that they do this. In fact some will even post fake resumes so that can get companies calling them to get positions. There was a rather heated discussion on the network regarding what many considered unethical tactics.

Carl, fake jobs was/is how many recruiters are taught at some of the "slaughterhouse" recruiting firms to create a candidate data base. There is a Reason that most if not all of the Job Boards have policies to try to deter this.

It actually is a federal crime to post an Ad for Employment that does not exist. (see FTC link)

You may find more information regarding Working with Recruiters, and the issues such as this at the FTC, BBB, and SBA who all have articles regarding some of these practices. Unfortunately this is not a myth!

http://www.bbb.org/Alerts/article.asp?ID=268

http://www.newyork.bbb.org/Default.aspx?pid=133#title7 This gives an example of what Laws may apply in States that License and Regulate Employment Search Firms (Executive Search Included)

The FTC also has their version http://www.ftc.gov/bcp/conline/pubs/services/jobsffc.shtm

The biggest concern though are the Identity Theft Thieves posing as companies or recruiters hoping to gain private information.
There is a recruiter in the East Coast who is currently having some legal problems right now for submitting a candidate for an interview (the candidate went) and the position and company was not real. The recruiter did not do their homework and investigate the company. The candidate was one of many who lost their identity in the theft ring. The candidate had their bank account cleared out, and bank accounts have been established in their names. The candidate is pursuing legal action against the recruiter.

For more information regarding False Job Ads - Check this out. Another blackeye for MonsterBoard
http://www.msnbc.com/news/830411.asp
Online job listing an ID theft scam

Unfortunately Unethical recruiters are Not a Myth, and I suggest to all candidates that they consider protecting themselves and becoming informed when working with recruiters.

Back in 2002 I wrote something called the Candidate Rights in the Recruiting process http://www.acssearch.com/candidaterights/ hopefully this may help

Karen Mattonen C.A.C, C.S.P
Recruiting Standards Resources
TEL: 858-668-3111
Email: contact@recruitingstandardsresources.com
Web: www.recruitingstandardsresources.com
Recruiting Standards Resources (RSR) is your training specialist.

Sat, 04/28/2007 - 2:05pm

Anon. - have to disagree with you about the fake jobs. You can read my article about recruiting myths and learn why.

Restaurant Jobs | Restaurant Recruiters >> Blog | Web Services for Search Firms

Fri, 04/27/2007 - 10:35pm

Rob,

I totally agree. We've found time-and-time again that when we offer anything for free that the only organizations that take us up on the offer are those who:

1. Would never purchase anything so they're actually more akin to expenses than clients and not too many organizations want more expenses. We get calls every day from headhunters asking for free trials of our resume bank even though we offer a free demo that allows them to search and view as many resumes as they want but blocks out the contact information for the candidates. When we offer that instead, those asking for the free trials tend to disappear. Why? Because they weren't really interested in the trial. They were just interested in the free.

2. Those who intend to purchase something but because they've made no investment in the free trial, they end up not investing their time either so the trial is doomed to fail. These are typically corporate recruiters. If they spend even $350 with us for a month of resume searching, they need to show results to their managers. But if they spend $0 with us, their managers often aren't even aware that the recruiter has signed up so there's no pressure to use the package. If they don't invest their time, they don't get results. If they don't get results, they don't buy at the end of the trial period.

Steven Rothberg, President and Founder
CollegeRecruiter.com career site

Rob
Fri, 04/27/2007 - 8:38pm

i don't think they can be considered "clients" if all they've done is mooched a free job posting from you.

Also, 98% of the people posting the free job will not have any buying authority for your additional services.

At lease charge $25.00 to weed out crap like scam job postings and work at home stuff...

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