Way back in the dot com era the talk in corporate boardrooms often centered on creating buzz as the solution to any business problem:
* Revenues of $1,000 and expenses of $1,000,000 per month? Solution: more buzz!
* Burn rate of $250,000 per month and $1.25 million left in the bank? Solution: more buzz!
* Crappy product and mass exodus of customers? Solution: more buzz!
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