I have been spending a lot of time recently viewing corporate recruiting video for our worklife.tv platform and I have been noticing a lot of companies don’t really do anything to get their brand out there. I’m not talking about their corporate branding as far as who they are and what they do or what types of products and services they offer, but more importantly who the company is from the inside, how they tick, what they can offer to their human capital, and what makes them different from other companies.
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