This is what Amazon’s CEO Jeff Bezos recently said in an interview with Business Week. He says, “I think frugality drives innovation, just like other constraints do.”
If I may take the liberty to relate this message (which was in fact in relation to queries about his and his company’s approach to innovation) to the present times when recession if the buzz word and layoffs are rampant all over - would that mean when in a layoff it is time to innovate, reinvent oneself or try to be your own boss?
Well, all these options sound good but it depends for different situations. A single working mother or the single earner of the family in a layoff does not have many options and the main focus is to find another job as soon as possible, but then are we not falling under the same cycle of affairs? You land another job that helps you meet your daily needs and then get comfortable in it until another layoff, re-org or another cycle of recession hits the industry. Of course this is not always true but history repeats itself and if you have been doing what you always have been doing then the chance are that you will be getting what you always have been getting.
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