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Posted 5 weeks, 5 days ago by John Sumser.
Sumser unpacks the plan. He's going to become a Recruiting Animal groupie. This is installment one of the status report.
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Posted 7 weeks, 6 days ago by John Sumser.
As the price of video, stills and storage continues to fall, usage goes up. Broad scale usage of video resumes is unstoppable. It's generational.
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Posted 8 weeks, 1 day ago by John Sumser.
All cultures have subcultures. Many subcultures have their own subcultures. Subcultures can be nearly unrecognizable parts of the overall culture. If you do something at the top level, it needs to be adjusted as your targeting gets more precise.
One of the reasons that Nationally based marketing has low response rates is that the buying issues and decisions vary widely by region. In the B2B universe, it's critical to understand the local nuances. Localization is everything.
Local IS different.
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