Writing Effective Job Postings


An online job posting is much more than just a platform to advertise your open positions. It’s also a sales opportunity. Think of your job opportunity as the product and the candidate as your customer. Because a job posting is your company’s first touchpoint with potential candidates, it’s critical to understand how to write it effectively. Position titles, company descriptions and word choice can all affect a candidate’s perception of your company and ultimately their decision to apply. Don’t let top performers slip through your fingers by missing the mark in your job postings.

Below is a quick summary of critical components that go into an effective job posting. Click the linked titles if you’re interested in learning more information about each piece.

Dissecting the Job Posting

Job Titles
A position title is the initial thing your prospective candidates will see when searching for a job. Know how to catch their attention by strategically naming positions so that they attract the right candidates for your opportunity.

Job Description & Skills
This section is essentially a snapshot of what the job entails. Use the job description as a way to help candidates better decipher whether they are a good fit for the position.

Company Description & Benefits 
When you have the option to expand on what your company offers to prospective employees, it’s critical to understand how to effectively communicate and sell your opportunity. 

Optimizing Your Ads
Because the majority of job seekers begin their searches on sites like Google, Bing and Yahoo, understanding how to optimize your ads for better search-ability is a vital step in writing effective job postings. 

If you want a candidate who stands out from the rest, you have to strategically format your job ads to speak to the best candidate. Having the skills to create a compelling job ad is not only critical for targeting the right audience, but it’s also advantageous to your bottom line. If formatted correctly, a successful job posting will clearly communicate the type of credentials your company is looking for in an applicant. Therefore, driving more qualified candidates to your open positions and decreasing your time to hire.