Recruiting.com

As outlined on the Enhance Media blog a couple of weeks ago and as Yoda once said 'Begun they have, the Google wars'. Since the start of this week restrictions have been lifted in the UK on sponsoring other people's brands and trademarks on Google adwords - for example Virgin Atlantic can now sponsor British Airways etc. It's been this way in the US for a couple of years, but is new to the UK market.

I was looking at the BBC iPlayer earlier this week and was amused to see the top two most popular shows played on the iPlayer. Top of the list was 'Page Three Teens'  (an everyday tale of teenage girls that want to be page 3 models), closely followed in second place by 'Glamour Girls' (an everyday tale of teenage girls that want to be glamour models). It's funny that the internet has the capacity to reduce even the most respected of organisations to purveyors of smut.

There's a lot of people round here getting very excited about Twitter. I'm not one of them, not yet anyway. For starters I'm too busy, this might sound silly given that posting to Twitter probably takes less than 30 seconds each time, but for me it's a channel too far. I write this blog, contribute to the Enhance Media blog as often as possible, use LinkedIn and occasionally Facebook and I struggle to keep up with all this already. I once foolishly agreed to write for a third blog, but gave up because I just didn't have the time. There are 100's of things I'd like to do on LinkedIn, but again don't have the time.

I knew things were getting strange when we had an earthquake, a storm, snow (documented here) and then London started to smell. But at the weekend I met a six foot badger (which was the only good thing that happened that day) and on Monday I saw some orangutans climbing all over a building in Blackfriars, still it was in a good cause. Hopefully things will return to normal later this week.

Hot on the heals of the IAB UK spend data out the other day, Borrell Associates in the US have released their Online Recruitment Advertising Report. The report highlights that in the US 'nearly half the job seekers who have internet access are not yet using it to look for jobs' - showing the potential for more growth.

I went to a meeting this morning with people from ABCe, job boards, a web metrics provider and a recruitment ad agency (officially titled the Offline ITG Working Group (Recruitment) meeting!) looking at the current rules that ABCe use in relation to what can and can't be included on an ABCe audit certificate. Much of this relates to job boards that are part of wider sites (like newspapers) or job boards that are part of networks or whose technology powers other sites and can be tracked back to this debate on Digital Recruiting. We got talking about a funnel of useful online recruitment metrics that could look something like this